Size
Ideally, the size of your makeup tote should match the number of cosmetics you typically carry. As situations may vary, most women have a larger, sturdier makeup case as well as smaller bags suitable for short-term travel, overnight excursions, or formal evenings. All the essential products should fit comfortably in the bag without crowding or straining, preferably with enough room for some minor rummaging as you search for the right case without needing to remove items. Some makeup bags have exterior or side pockets, giving extra space for frequently used cosmetics, handy mirrors, or other accessories.

Materials
A makeup bag should be made of easy-to-clean, sturdy materials.

Nylon and vinyl are popular choices because they can be wiped clean with a damp cloth, and while they are sturdy, they are not overly rigid and can withstand some minor twisting and contortions.That flexibility is vital because some products may be awkward shapes or sizes and may not fit easily into a rigid bag.

Organisation
Very small makeup totes typically only have one or two pockets. While that may be sufficient for a small collection, larger bags should offer a variety of pockets, sleeves, and dividers to help separate cosmetics for easy accessibility. Some bags may offer built in mirrors or specially-sized compartments to suit popular products such as lipstick or mascara.